To achieve this recognition the teams have undergone a rigorous assessment process to provide assurance that they deliver the very highest standards of care.
The service were assessed against 4 criteria and scored over 80 per cent for each area. The UNICEF assessor commented how she was “impressed with the knowledge and commitment shown by Trust staff”.
Joy Williams, Interim General Manager said, “This is really good news for the Trust, and even better news for mothers and babies of Dudley. Our health visiting services are already committed to giving children the best possible start in life; achieving our stage three accreditation will help us ensure that all mothers and babies receive the very highest standards of care, not only by providing expert advice, but also by supporting all parents to build strong relationships with their babies.
“All our health visitors at the Trust attend a training programme which has been approved by UNICEF. This should enable all mothers and fathers to receive the very best information on which to make decisions about how to feed and care for their baby, and also ensure that they receive the support that they need to do this.”
Councillor Peter Miller, cabinet member for health and wellbeing said: “Dudley Council’s public health team have worked in partnership with BCPFT to maintain the Baby Friendly standards for continued accreditation, improving standards of care for mothers and babies.
“Maintaining UNICEF accreditation demonstrates the commitment Dudley organisations have to continually improve services for mothers and their newborns.
“Our aim is to improve on all aspects of early child care and the standards are firmly embedded within the council’s agenda, which will continue as BCPFT work towards the Unicef ‘Achieving Sustainability Standards’ in the future.”