The Baby Friendly awards are designed by UNICEF to provide parents with the best possible care to build close and loving relationships with their baby, and to feed their baby in ways which will support optimum health and development.
Dudley's campaign to achieve this award has been led by Public Health Dudley and includes a number of organisations and professionals across the Borough. In order to achieve the prestigious award the Trust's Pre-school Services were externally assessed focusing on ensuring that Baby Friendly standards were implemented for all pregnant women and new mothers. This assessment included interviews with mothers about the care they received. Standards at this stage looked at:
• Support available for pregnant women to recognise the importance of breastfeeding and early relationships for the health and wellbeing of their baby
• Enabling mothers to continue breastfeeding for as long as they wish
• Support available to mothers to make informed decisions regarding the introduction of food or fluids other than breastmilk
• Support available for parents to have a close and loving relationship with their baby
A big congratulations to our teams who have now received their full accreditation as a Baby Friendly workforce and will be receiving their award at a ceremony on Monday 13th July 2015.